boomballoon

2025

🧩 Summary

This project is a great example of how strategic design can transform a business.

By updating the visual identity and creating a customer-focused website, I helped BoomBalloon Charleston become more than just a service — it’s now a digital experience that sells, connects, and builds trust.

If you’re ready to elevate your brand with a custom website redesign or a fresh new look, I’d love to help. Let’s talk.

corporate website

✅ Goal

To refresh the visual identity of BoomBalloon Charleston while preserving its recognizable brand concept. The objective was to create a modern, mobile-friendly, and conversion-focused website, along with an updated logo that works seamlessly across all media — from the website to merchandise and vehicle branding.

🛠️ Before the Redesign – What Wasn’t Working

The previous version of the website had several critical issues that affected performance and trust:

Outdated design that didn’t reflect the quality of services
Poor user experience and complicated navigation
No clear division between B2C (private clients) and B2B (corporate events)
Lack of strong calls-to-action (CTAs)
Non-responsive design on mobile devices
The logo was visually heavy and not scalable

🔍 Process

1/ Brand & Audience Analysis:
We began by identifying two primary user segments — private event clients and business clients.
Competitor research helped us define positioning and industry benchmarks.

2/ Website Structure Strategy:
Created a new, intuitive navigation flow tailored to user goals.
Separated the services into B2B and B2C paths from the first screen.

3/ UI/UX Design:
Developed a clean, modern user interface with bold visuals and easy-to-read fonts.
Ensured the entire experience is mobile-optimized and aligned with the brand’s fun, celebratory nature.

4/ Logo Redesign:
We kept the original concept (balloon “explosion” effect) but updated the look with: