corporate website
boomballoon
2025
🧩 Summary
This project shows how thoughtful design can elevate a business.
By refreshing the brand and building a customer-focused website, BoomBalloon Charleston became a digital experience that connects and converts.
✅ Goal
To modernize BoomBalloon Charleston’s visual identity while keeping its recognizable concept. The goal was a mobile-friendly, conversion-focused website and a logo that works across all platforms — from web to merch.
🛠️ Before the Redesign – What Wasn’t Working
ChatGPT сказал:
The old website had key issues: outdated design, confusing navigation, no B2B/B2C split, weak CTAs, poor mobile experience, and a bulky, non-scalable logo.
🔍 Process
1/ Identified two target groups — B2C and B2B, and defined positioning through competitor analysis.
2/ Built clear navigation with separate user paths from the homepage.
3/ Designed a modern, mobile-friendly interface with bold visuals.
4/Updated the balloon-themed logo with lighter colors, better scalability, and readability.
🔍 Process
✅ Premium, trustworthy brand image
✅ Faster booking flow
✅ Mobile-optimized experience
✅ Consistent look across all platforms
✅ Increased engagement
After
corporate event
before
Before
after
